Summary

When we began working with this client in June of 2006, they were a small local financial lender.

They had a corporate website, and had no Internet advertising experience. We began a small local campaign for their website. Leads were being generated at a good price, but the My Lead Advantage representative managing this account thought there was some room for Improvement. Analysis of the website’s visitor behavior showed that there were some areas of the website where visitors were regularly exiting the site. Based on the recommendation of My Lead Advantage, some problem pages were removed, re-designed, and re-formatted. To the client’s surprise, The lead cost improved from about $40 per lead to about $25 per lead.

To summarize, managing and optimizing the advertising campaigns is only half the battle. Once you are given this X-ray vision into your website, the improvements that you make will almost always increase your overall return on investment. With the help of My Lead Advantage, this small local client is now licensed to lend in all states and business is booming!

To find out what My Lead Advantage can do for you.