Yahoo Search Marketing Management
Yahoo’s sponsored search program is much improved since the introduction of its Panama interface early in 2007. It now allows advertisers to target specific locations and markets. An equally impressive feature is their content network targeting. Your ads will show up on their content network, meaning you can target visitors from Yahoo Sports, Yahoo Real Estate, etc. by the users location. Yahoo’s click share is considerably less then Google’s, but the improved targeting capabilities have made this a very useful medium in the internet advertising game.
Keyword discovery, account setup/structure, and bid management are all crucial to your success with Yahoo Search Marketing. They also recently jumped on board with their own version of quality score for your keywords. Keeping a high quality score will keep your bid prices lower, and knowing how to do this is critical.
To our credit, we have achieved the ranking of Yahoo Search Marketing Ambassador. This means that we have passed Yahoo’s Search Marketing Exam, and received an enhanced level of service. This also allows us to add promotional credits to any new account that we sign up. We also have a personal representative at Yahoo, meaning that if any issues should arise in your account, they can be handled within minutes. We would be happy to take a look at your under performing Yahoo account, or speak with you about a new account absolutely free.
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